The Problem: Financial Services apps lose high-intent customers when digital journeys fail to answer their questions in the moment.
Across Financial Services, digital onboarding continues to see drop-offs — but not because of product failure. Users get stuck mid-journey: a confusing KYC step, an unclear loan offer, a moment of hesitation during checkout. By the time a call centre or ticketing system engages, the user has already abandoned. Purchase intent has faded. The acquisition cost is already sunk.
Existing support infrastructure is reactive by design. It was built to resolve complaints, not prevent abandonment. There is a large whitespace in resolving friction in real time — at the exact moment it occurs, inside the product experience itself.
RevRag AI: In-App AI Agents Built for Financial Services Customer Acquisitons
RevRag AI is an AI-agent platform that embeds intelligent in-app agents directly inside financial applications, acting as a virtual relationship manager for every user.
The platform detects friction, confusion, and drop-off risk in real time, then guides users through onboarding, KYC, purchase, servicing, and support journeys using contextual assistance, voice, dictation, co-browsing, Generative UI, and agentic actions — turning moments of abandonment into completed conversions.
While most voice-AI players crowd outbound calling, RevRag is building something structurally different: an in-app agent that lives inside the product, intervening at the precise moment a user is about to leave. Every deployment also strengthens RevRag’s behavioral-data flywheel — deepening per-user memory and creating a compounding personalisation advantage that makes switching providers increasingly costly over time. Before our investment, RevRag had already demonstrated measurable enterprise impact: live deployments at PhonePe, Motilal Oswal, and Kissht have delivered a 12% increase in conversions and a 76% proceed rate on loan offers.
Why We Invested: The Cedar Hill Capital Thesis
Our conviction in RevRag is grounded in five core pillars:
- A clear and urgent problem inside Financial Services: Drop-offs mid-journey cost institutions acquisition spend they cannot recover. No existing solution intervenes in real time, inside the product.
- A structurally differentiated architecture: RevRag embeds inside financial applications — not alongside them. That positioning, combined with multi-modal agentic capability, is difficult to replicate.
- Proven enterprise traction with measurable outcomes: A 12% conversion uplift and 76% loan proceed rate across deployments at PhonePe, Motilal Oswal, and Kissht demonstrate production-scale impact.
- A compounding data moat: Each deployment enriches the behavioral intelligence layer, making the platform more accurate and more embedded with every user interaction.
- Enterprise-grade compliance from day one: ISO/IEC 27001:2022, SOC 2 Type I & II, and SAR Data Localisation certifications clear the security bar that Financial Services enterprises require before deployment.
Why This Team
RevRag is led by Ashutosh Singh, Neeraj Gupta, and Pankaj Gupta — founders who bring 25+ years of combined experience spanning Product, GTM, and AI/Data Science, with tenures at Slintel, 6Sense, Moneyview, Adobe, Udaan, and ShareChat.
That pedigree matters here. Building inside financial applications requires understanding not just AI, but the compliance environment, the integration constraints, and the behavioral patterns of Financial Services users. RevRag team has navigated all three — evidenced by the calibre of institutions already in live deployment and the sophistication of the outcomes being measured.
The round is co-led by Accion Ventures and Cedar Hill Capital with Wyser VC and Venture Catalysts participating — reflecting broad institutional conviction in both the thesis and the team’s execution to date.
The next frontier of Financial Services AI is not about answering questions after the fact. It is about being present at the moment of decision, inside the product, guiding the user through. RevRag is building that layer.
We are excited to partner with Ashutosh, Neeraj, and Pankaj as they scale across India’s Financial Services ecosystem — and to support them in making every financial app smarter, one user journey at a time.