Fund & Thesis

We are an early-stage venture capital fund backing founders building AI-first enterprise technology for the financial services industry.

The fund’s investment thesis is anchored in a deep legacy in financial-services technology research and consulting, drawing on a platform that represents over 70 years of global experience in the sector.

Our GP and Operating Partners are also the creators of the region’s only Financial Services Technology Lab, which since 2017 has supported and accelerated 60+ enterprise technology companies, helping them scale products, build partnerships with financial institutions, and expand internationally.

We operate as an independently structured venture fund, following a traditional LP–GP model, and are backed by leading institutional investors and family offices across the region.

Our Legacy

1985
Cedar Consulting: With a 35-year track record, Cedar is a Forbes-ranked global consulting firm with deep expertise in strategy and technology transformation for global banks and corporations.
1991
IBS Intelligence: Founded in 1991 and headquartered in London, IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology focused Analyst firm, providing research and advisory to the global FinTech industry.
2017
Cedar-IBSi FinTech Lab: Founded in 2017, and co-created by Sahil Anand, the Cedar-IBSi Tech lab has been home to 60+ regional technology companies seeking acceleration and guidance as they grow internationally.

Pillars of Strength

Our investment strategy stands on a strong foundation

B2B enterprise technology focus
  • Core to the evolution of the global Financial Services ecosystem
  • Strong legacy and credibility via the 70+ year research and consulting track record in this space
  • Focus on profitable and scalable technology businesses with clear unit economics
Significant founder value-add
  • Subject matter expertise
  • Access to mentors at Cedar and IBS Intelligence
  • CTO and wider Banking network
  • RFPs via the Cedar-IBSi FinTech Labs
  • Visibility with the right audience
  • Global expansion and GTM support
In-house FinTech Labs
  • Track record and credibility in assisting 60+ players scale since 2017
  • Marketplace model and cohort programs help FinTechs boost growth across areas
  • Multi-region labs between Europe, the Middle East, and India
  • $940 mn+ successfully raised by past and current lab members
Super-specialist expertise
  • Built on a legacy of transforming enterprise technology for 300+ banks globally
  • Built on a legacy of advising 500+ global tech players on product, growth, and market strategy​
  • Proprietary research and data on emerging and established players. 5,000+ companies scanned annually​
Deep ecosystem access
  • 1-1 relationships with industry veteran founders
  • 70+ opportunities screened weekly
  • Proprietary emerging player directories
  • FinTech Labs with regular cohorts
  • Global research across software types
  • 10+ in-house annual summits and conferences
Strong fund manager network
  • Access to established strategic players globally
  • Access to banks and financial services players across the region
  • Associations with key industry bodies

Investment Philosophy

Focus on B2B enterprise technology

Multiple global banking technology companies have scaled in our FinTech Labs. An area of our core expertise and right to win.

Not afraid to enter early

We enter early-stage but at revenue-stage when at least 1-2 paying enterprise clients exist. This mitigates some risk. Additionally, our ability to value-create and supercharge GTM is unique. This excites us.

Backing credible experienced Founders, focusing on the right metrics

Banking and Technology veterans with complementary skillsets, building product-oriented companies. Strong unit economics and a path to profitability are natural.

Building in India for the world, leveraging our regional expertise

Enterprise technology for Financial Services is geography agnostic. Our ability to take portfolio companies to dollar-revenue markets such as the Middle East and Europe is a key investment factor.

Ecosystem Partners

Formal partnerships with key financial institutions and ecosystems

Muthoot-Finance
HLLF
CIFL
PIEDS
SINE-IIT
IIMU Incubation Centre
riidl