Announcing our latest investment in Karta AI

RevRag AI

RevRag AI Intro Photo

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RevRag AI is an AI-agent platform that embeds intelligent in-app agents directly inside financial applications, acting as a virtual relationship manager for every user. It detects friction, confusion and drop-off risk in real time, then guides users through onboarding, KYC, purchase, servicing and support journeys using contextual assistance, voice, dictation, co-browsing, Generative UI and agentic actions, turning moments of abandonment into completed conversions across Financial Services.

 

 

Founded

2025

Headquarters

Bengaluru, India

Stage invested

Seed

Year of investment

2026

Problem statement

Across Financial Services digital onboarding continue to see drop-offs caused by users getting stuck mid-journey rather than by genuine product failure. Existing support infrastructure is reactive by design: call centres and ticketing systems engage only after the user has already abandoned, by which point purchase intent has faded, and the acquisition cost is already sunk. There remains a large whitespace in resolving this friction in real time, at the exact moment it occurs inside the product experience.

Investment thesis

Founder pedigree

Founders bring 25+ years of combined experience across Slintel, 6Sense, Moneyview, Adobe, Udaan and ShareChat, spanning Product, GTM and AI/Data Science.

Proprietary tech

In-app AI agents built for regulated workflows, with explainability so every agent action can be audited and traced. Multilingual by design for India’s linguistic diversity.

Proven traction

Live deployments with PhonePe, Motilal Oswal and Kissht have delivered a 12% increase in conversions and a 76% proceed rate on loan offers.

Strategic differentiator

While most voice-AI players crowd outbound calling, RevRag is building an in-app agent which embeds directly inside financial apps.

Financial services-ready by design

Already holds ISO/IEC 27001:2022, SOC 2 Type I & II and SAR Data Localization certifications, clearing the security bar financial service enterprises require.

Large Growing market

Global Artificial Intelligence in Banking, Financial Services, and Insurance – Projected to grow to $190.33 billion by 2030 (30.6% CAGR). The Indian AI in BFSI market is valued at $1.06 billion and is expected to reach $9.4 billion by 2034.

At RevRag AI, we’re building AI Relationship Managers for BFSI enterprises that converts, service & retains customers. Cedar Hill Capital brings more than capital to the table — their deep understanding of the Financial Services ecosystem and access to the right industry stakeholders make them a valuable partner as we scale. We’re excited to work together to build and expand our presence in the BFSI sector.

Ashutosh Singh

Co-Founder & CEO, RevRag AI

Select clients

Enabling Financial Services institutions to convert and retain more customers through AI-led journeys.

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