Fund & Thesis

Pillars of Strength

Our investment strategy stands on a strong foundation

B2B enterprise technology focus
  • Core to the evolution of the global Financial Services ecosystem
  • Strong legacy and credibility via the 70+ year research and consulting track record in this space
  • Focus on profitable and scalable technology businesses with clear unit economics
Significant founder value-add
  • Subject matter expertise
  • Access to mentors at Cedar and IBS Intelligence
  • CTO and wider Banking network
  • RFPs via the Cedar-IBSi FinTech Labs
  • Visibility with the right audience
  • Global expansion and GTM support
In-house FinTech Labs
  • Track record and credibility in assisting 65+ players scale since 2017
  • Marketplace model and cohort programs help FinTechs boost growth across areas
  • Multi-region labs between Europe, the Middle East, and India
  • $940 mn+ successfully raised by past and current lab members
Super-specialist expertise
  • Built on a legacy of transforming enterprise technology for 300+ banks globally
  • Built on a legacy of advising 500+ global tech players on product, growth, and market strategy​
  • Proprietary research and data on emerging and established players. 5,000+ companies scanned annually​
Deep ecosystem access
  • 1-1 relationships with industry veteran founders
  • 70+ opportunities screened weekly
  • Proprietary emerging player directories
  • FinTech Labs with regular cohorts
  • Global research across software types
  • 10+ in-house annual summits and conferences
Strong fund manager network
  • Access to established strategic players globally
  • Access to banks and Financial Services players across the region
  • Associations with key industry bodies

Investment Philosophy

Focus on B2B enterprise technology

Multiple global banking technology companies have scaled in our FinTech Labs. An area of our core expertise and right to win.

Not afraid to enter early

We enter early-stage but at revenue-stage when at least 1-2 paying enterprise clients exist. This mitigates some risk. Additionally, our ability to value-create and supercharge GTM is unique. This excites us.

Backing credible experienced Founders, focusing on the right metrics

Banking and Technology veterans with complementary skillsets, building product-oriented companies. Strong unit economics and a path to profitability are natural.

Building in India for the world, leveraging our regional expertise

Enterprise technology for Financial Services is geography agnostic. Our ability to take portfolio companies to dollar-revenue markets such as the Middle East and Europe is a key investment factor.

AI x FinTech

AI is essential to our investment thesis, shaping the next generation of Financial Services.

AI x FinTech - Core Investment View

Core investment view

AI in the Financial Services industry is a structural capability shift, not a standalone category – and value accrues to systems that are domain-specific, workflow-embedded, and regulation-aware. Explainability, auditability, and security are not differentiators but prerequisites for adoption.

AI x FinTech - Market Opportunity

Market opportunity

The Financial Services industry is inherently suited for AI given its data intensity, regulatory complexity, and process-heavy operations, and adoption will scale as governance clarity improves alongside enterprise-grade controls. Over time, domain-specific models and governance layers are likely to matter more than generic ones.

AI x FinTech - Investment Focus Areas

Investment focus areas

Our focus is on AI-native infrastructure, workflow automation, and enterprise copilots across credit, compliance, fraud, and operations – targeting systems that directly improve cost efficiency and decision accuracy.

AI x FinTech - SaaS Evolution Thesis

SaaS evolution thesis

The market is shifting from systems of record to systems of decision, with competitive advantage moving away from UI toward proprietary data, workflow ownership, and regulatory integration. AI is accelerating this transition, making feature-level differentiation progressively weaker and workflow control increasingly more valuable.

AI x FinTech - Investment Discipline

Investment discipline

Generic AI layers and undifferentiated applications are avoided in favor of companies with strong data moats, workflow control, and institutional adoption readiness. The bar is regulatory defensibility, durable margins, and a demonstrated ability to operate effectively in sensitive environments.

AI x FinTech - Portfolio & Execution Lens

Portfolio & execution lens

Opportunities are evaluated through moat depth, model risk, unit economics, and enterprise readiness, with portfolio strategy emphasizing domain specialization and AI-driven margin expansion. The overarching objective is to back platforms that can evolve into intelligent financial infrastructure over time.

Ecosystem Partners

Formal partnerships with key financial institutions and ecosystems

Muthoot-Finance
HLLF
CIFL
PIEDS
SINE-IIT
IIMU Incubation Centre
riidl