Fund & Thesis

We are an early-stage technology venture capital fund backing founders building AI-first enterprise software for the Financial Services industry.

Our investment thesis is built on our deep legacy in the technology research and consulting industry, a platform that brings together over 70 years of global experience in technology consulting and research.

Our GP and Operating Partners are credited with creating the region’s only Financial Services Tech Lab, which, since 2017, has successfully guided and accelerated 60+ FinTechs, helping them scale and expand internationally.

Not many investors understand enterprise software as deeply as we do. The fund is dedicated to backing Financial Services SaaS companies, powered by the expertise and track record of our wider platform. Our unique edge is in our ability to deliver transformational value to founders, combining the GP’s experience with the Cedar legacy platform’s 70+ years of practitioner and domain expertise. We make capital work like no other.

The fund is independently structured, follows a classic LP-GP model, and is backed by leading institutional and family office investors across the region.

Pillars of Strength

Our investment strategy stands on a strong foundation

B2B enterprise software focus
  • Core to the evolution of the global Financial Services ecosystem
  • Strong legacy and credibility via the 70+ year research and consulting track-record in this space
  • Focus on profitable and scalable technology businesses with clear unit economics
Significant founder value-add
  • Subject matter expertise
  • Access to mentors at Cedar and IBS Intelligence
  • CTO and wider Banking network
  • RFPs via the Cedar-IBSi FinTech Labs
  • Visibility with the right audience
  • Global expansion and GTM support
In-house FinTech Labs
  • Track-record and credibility in assisting 60+ players scale since 2017
  • Marketplace model and cohort programs help FinTechs boost growth across areas
  • Multi-region labs between Europe, the Middle East, and India
  • $890 mn+ successfully raised by past and current lab members
Super-specialist expertise
  • Built on a legacy of transforming enterprise software for 300+ banks globally
  • Built on a legacy of advising 500+ global tech players on product, growth, and market strategy​
  • Proprietary research and data on emerging and established players. 5,000+ companies scanned annually​
Deep ecosystem access
  • 1-1 relationships with industry veteran founders
  • 70+ opportunities screened weekly
  • Proprietary emerging player directories
  • FinTech Labs with regular cohorts
  • Global research across software types
  • 10+ in-house annual summits and conferences
Strong fund manager network
  • Access to established strategic players globally
  • Access to banks and financial services players across the region
  • Associations with key industry bodies

Investment Philosophy

Focus on B2B enterprise software

Multiple global banking software companies have scaled in our FinTech Labs. An area of our core expertise and right to win.

Not afraid to enter early

We enter early-stage but at revenue-stage when at least 1-2 paying enterprise clients exist. This mitigates some risk. Additionally, our ability to value-create and supercharge GTM is unique. This excites us.

Backing credible experienced Founders, focusing on the right metrics

Software and Banking veterans with complimentary skillsets, building product-oriented companies. Strong unit economics and a path to profitability are natural.

Building in India for the world, leveraging our regional expertise

Enterprise software for Financial Services is geography agnostic. Our ability to take portfolio companies to dollar-revenue markets such as the Middle East and Europe is a key investment factor.

Ecosystem Partners

Formal partnerships with key financial institutions and ecosystems in the region

Muthoot-Finance
HLL
CIFL